Hi, I'm Franzi!
a freelance illustrator based in the Netherlands creating playful, hand-drawn artwork for greeting cards, stationery items, and other thoughtfully designed products.
Rooted in product design, my work blends joyful color palettes, texture, and trend-aware concepts into versatile, licensing-ready collections.
What I do
Illustrations for
Greeting Cards & Products
Playful and colorful illustration collections created with licensing in mind, suitable for greeting cards and a wide range of licensed products.
Surface Pattern Design for Products & Home Decor
Seamless, production-ready patterns for wallpaper, textiles, and consumer goods, balancing modern aesthetics.
Hand-drawn line illustrations for Coloring Pages
Illustrated coloring pages as a digital asset available in my Etsy shop.
My Style & Creative Approach
My style is playful, whimsical, and modern, with a strong focus on color palettes and a hand-drawn feel. Although I work digitally, I add texture and depth to ensure each illustration feels alive.
I approach each project with a clear, thoughtful process. I usually begin with rough thumbnail sketches, develop these into a detailed sketch, and finish with a colored final design. Like this, I create production-ready artwork that works well across different products.
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Art Licensing & Professional Experience
I’m represented worldwide by Advocate Art, working closely with their agents to develop illustration collections for international clients. My work is created with licensing in mind and is suitable for use across multiple product categories, making it easy for brands and publishers to build cohesive product ranges.
Past projects include licensed artwork for greeting cards, diamonds paintings, posters, and advent calendars for clients across the world.
Let's work together
Interested in licensing my artwork for your products, or looking for a custom illustration tailored to your project?
I love collaborating with brands and publishers who share a passion for joyful, thoughtfully designed artwork. I’m represented worldwide by Advocate Art, and together we’re happy to discuss licensing opportunities or custom commissions to bring your vision to life.
Use the contact form below to get in touch. I look forward to hearing from you.
